Job: Digital Marketing Specialist at DrBridge in Cairo, Egypt

The Digital Marketing Specialist will help create, manage and grow DrBridge online presence through Facebook, Twitter LinkedIn, Pinterest, YouTube , blogs, and other strategically relevant online properties. The ideal candidate has excellent organizational and communication skills, and an entrepreneurial, can-do spirit.

This position will work closely with cross-functional teams; he/she will be responsible for executing and managing the social media program, monitoring channel growth forecasts, and driving engagement of target audience.

Responsibilities

Act as the online ambassador for DrBridge, developing and managing all social media efforts.
Develop and implement creative and highly measureable social media programs and campaigns.
Seek out, respond to and engage all relevant inquiries on social sites and build awareness and engagement via social media activities (contests, promotions, events).
Identify opportunities, trends and new features in the social media space.Monitor channel performance and recommend timely actions to optimize programs.
Review site analytics, trends, and issues; ensure best practices for driving and optimizing site traffic and conversion.
Have a strong understanding on how traffic is created from a site to a conversion (i.e. tracking, link structure, tagging and analytical reports)
Coordinate paid advertising campaigns in social media channels to achieve company goals.
Follow chatter and participate in conversations taking place in social media around Healthcare IT.

Company Profile

DrBridge is an innovative healthcare technology startup. We empower physicians and healthcare professionals to embrace technology and fundamentally change their medical practice. We offer doctors a unique portfolio of services to manage, transform and connect their clinic to their peers and other healthcare stakeholders via a data-rich digital healthcare community.

Our vision is to avail a web-based service that will disrupt and transform the healthcare landscape in Egypt and the MENA region.

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