Marketing Executive
Fengany -
New Cairo, CairoJob Details
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Job Description
- Conduct market research to find answers about consumer requirements, habits, and trends.
- Conduct Competitive analysis.
- Brainstorm and develop ideas for creative marketing campaigns.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies and capitalize the ROI.
- Undertake individual tasks of a marketing plan as assigned.
- Work closely with the SEO team to ensure meeting our objectives.
Job Requirements
- Strategic Thinking: Develop a clear marketing strategy aligned with business goals, target audience, and market trends. Ability to prioritize initiatives and make data-driven decisions.
- Communication: Strong written and verbal communication skills to convey messages clearly and effectively to internal teams, stakeholders, and external audiences.
- Creativity: Generate innovative ideas for campaigns, content, and branding that stand out in a competitive market and resonate with the target audience.
- Digital Marketing Expertise: Proficiency in various digital marketing channels, including social media, SEO, SEM, email marketing, content marketing, and influencer marketing.
- Data Analysis: Interpret marketing data, analyze performance metrics, and use insights to optimize campaigns and make informed decisions.
- Market Research: Conduct thorough market research to understand customer needs, preferences, and competitive landscape, informing effective marketing strategies.
- Networking: Build and maintain relationships with industry peers, partners, influencers, and media to expand brand reach and opportunities.
- Crisis Management: Handle unexpected challenges and crises with composure, making informed decisions to protect the brand's reputation.
- Multitasking: Manage multiple projects simultaneously, coordinating deadlines, teams, and resources efficiently.
