Job Details
Skills And Tools:
Job Description
• Investigation and analysis of market potential
• Research on the rival companies, customers, and environment
• Develop advertising and marketing communications material.
• Monitor social, economic, and political trends that might affect company
• Planning marketing campaigns, including web, SEO/SEM, email marketing.
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Job Requirements
• Analytical Skills
• Experience With Market Research Process
• Excellent negotiation skills
• Organizational expertise with strong attention to detail
• Exceptional networking and relationship building skills
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• BA/MA degree in Marketing, Advertising, Communications or a related discipline
Other Requirements
• College degree or above
• More than 5 years marketing experiences.
• Familiar with the retail industry
