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Job Description
- Develop and implement social media strategies to increase brand visibility and engagement across platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Create and curate compelling content, including text, image, and video, tailored to each platform and audience.
- Monitor and respond to comments, messages, and mentions on social media in a timely and professional manner.
- Analyze social media metrics and insights to track performance, identify trends, and optimize strategies for better results.
- Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
- Stay informed about industry trends, platform updates, and emerging technologies to continuously improve social media efforts.
- Coordinate with influencers and partners for collaborations, contests, or sponsored posts.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
Job Requirements
- Proven work experience as a Social media coordinator
- Expertise in multiple social media platforms
- In-depth knowledge of SEO, keyword research and Google Analytics
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to gasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills
- BS degree in Marketing, New media or relevant field
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