Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Advising on paid media efforts to ensure everything hums along and we always have the right creative at the ready, translations, and keep pushing for better results. You have a geeky/analytical side that likes A/B testing and enjoys figuring out what works and why.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
- Working on media buying.
- Optimize plans and budgets according to the best media mix.
- Measure ROI and KPIs
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements
- BS/MS degree in marketing or a related field, (Pharmacy/ Medicine/ Veterinary/Science (preferably)
- Proven working experience in digital marketing, 7+ minimum years of experience in a relevant digital marketing role including delivering performance-based campaigns with lead generation KPIs.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Creative thinker and agile problem-solver able to quickly suggest and deliver new campaign strategies based on expertise and data-driven insights.
- Excellent ownership skills and high level of drive and initiative and a true self-starter
- A team-builder and collaborator. Evidence of an outstanding ability to build strong, durable communities and networks.
