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Job Description
- Implement, track all consumer activities on Fit & Fix Marketing Plan with their respective ROI’s for all brands and categories
- Plan and implement all activities with all Fit & Fix partners (across all brands)
- Analyze brand positioning and consumer insights
- Communicate our vision and mission in sector/ segment
- Manage a team of outsourced (agencies) and in-house marketing team working on brand initiatives.
- Work on suitable media plans and publishing for all activities along with managing media buying
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities as well as social media and online
- Create social media and online planning as well as Brand Plan
- Devise innovative growth strategies (sales Promo’s, sell-outs, sell-ins, installments, .,,,)
- Work with the team on events and activation
- Developing and executing monthly and annual marketing budgets
- Ensuring all campaigns are executed on time and within budget.
- Monitoring the performance of ongoing campaigns to identify areas for improvement by Marketing Management
- Review Corporate Identity Periodically
- Ensure Retail POP point of purchase and marketing material, are up to date via management of Marketing Executive, indirect reporters, Creative Design team ( in-house or outsourced), and Media Buyer
- Create Pre and Post promo reviews including financials.
- Manage and execute all marketing activities with our authorized car dealers.
Job Requirements
- Bachelor degree in Marketing
- Min 3 Years of experience in marketing
- Proven ability to work cross-functionally.
- Excellent command of English in both verbal and written
- Ability to handle & prioritize multiple tasks with creative thinking.
- Excellent communication & presentations skills
- Excellent understanding of the full marketing mix
- Capable to visit market when ever required
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