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Job Description
- Developing content across multiple platforms to enhance brand visibility and engagement
- Manage detailed content calendar for all social media platforms, aligned with marketing objectives
- Collaborating with the creative team to produce appealing visuals and copies
- Conduct market research to identify industry trends, consumer behaviours, and emerging opportunities
- Analyse online and offline data to gain insights into preferences and market dynamics
- Monitor and analyse competitor marketing activities to identify strategic advantages and areas for improvement
- Work on findings to enhance Orient’s competitive positioning
- Creation and management of online advertising campaigns to optimize reach, engagement, and conversions
- Analysing the reports from online campaigns, providing insights for continuous improvement
- Implement and optimize SEO and SEM strategies to enhance online visibility and drive organic and paid traffic
- Identify relationships with tech companies for potential collaborations in website creation and application development
- Writing comprehensive website and application briefs to fulfil the specific requirements of our partnering with the tech companies.
- Negotiate deals with suppliers to secure the best quality and pricing for products and services
- Development and execution of marketing campaigns to promote Orient’s products and services
- Responsible for the distribution of gifts for winners in social media competitions, ensuring a positive and engaging brand experience
- Participating in the planning, organizing and execution of offline events to enhance the brand image and increase the brand awareness
Job Requirements
- Bachelor's degree in Marketing or related field is a must.
- Experience 5-8 years
- Demonstrated ability to think creatively and innovatively
- Experience in market research and analysis
- Strong communication skills
- Solid understanding of digital marketing channels and social media platforms
- Strong analytical and problem-solving skills
- Excellent English Language ability.
