Maximize volume and revenue in key assigned food service accounts by utilizing fact-based selling methods
-Responsibility to acquire new food service accounts for the company
-Activate local and national marketplace initiatives and promotions to build brand development and maximize brand performance
-Identifying market potential in order to establish new account, achieve food service sales volume, revenue and profitability goals.
-Maintain, monitor, and regularly evaluate pricing and contracts with customers so as to provide products and services that meet standards of quality, timeliness and cost.
-Approval and critique of promotional programs with the objective of improving effectiveness and efficiency in trade spending and brand consumption development.
-Develops and executes effective HORECA account-specific marketing & Sales programs.