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Job Description
Are you a mobile growth hacker passionate about taking our apps with millions of DAU to the next level? We're seeking a data-driven leader to spearhead our mobile app growth strategy and unlock explosive user acquisition and engagement.
Responsibilities:
- Implement growth hacking strategies to drive user acquisition, activation, retention, and revenue (UAARR framework) across all our mobile apps.
- Lead the development and execution of data-driven growth initiatives, leveraging A/B testing, user acquisition channels, and in-app experimentation to optimize for sustainable growth.
- Identify and leverage new user acquisition channels, such as app store optimization (ASO), social media marketing, and influencer partnerships (if relevant to mobile app growth).
- Collaborate with marketing teammates and product team to ensure seamless integration of growth hacking strategies with marketing campaigns and new feature launches.
- Utilize data analytics tools and growth hacking frameworks (e.g., HEART framework) to measure and optimize campaign performance, user behavior, and funnel conversion.
- Manage and lead a team of Marketing Specialists and Graphic Designers to create and execute growth-focused campaigns for our mobile apps.
- Analyze competitor data and market trends to inform growth strategies.
- Write and edit compelling marketing content, including ad copy and social media posts (if directly contributing to user acquisition).
- Stay up-to-date on the latest mobile app growth hacking trends and technologies.
Job Requirements
- 5+ years of experience in mobile app marketing with a proven track record of success in launching and growing mobile apps.
- Bachelor's degree in Marketing, Data Science, or a related field.
- In-depth knowledge of user acquisition strategies and best practices.
- Expertise in A/B testing, user behavior analytics, and mobile app analytics tools (e.g., AppsFlyer, Firebase).
- Experience with growth hacking frameworks like HEART or similar.
- Strong analytical and problem-solving skills with a data-driven approach.
- Experience in managing and leading marketing teams.
- Excellent communication and interpersonal skills.
- Creative, problem-solving, and results-driven mindset.
Join Madarsoft and be part of a team passionate about building and growing innovative mobile apps!
