Job Details
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Job Description
- Meet with account to establish account scope and budget once per month
- Develop marketing campaigns for both traditional and digital media
- Oversee each phase to ensure team meets deadlines set with the account
- Evaluate marketing campaigns for effectiveness
- Ensuring account interactivity through daily stories within the area of interest for both business and personal perspective (an average of 14 per day )
- Market analysis to competitors, highlight the USP of his/her account and how to capitalize that against the competitor.
- Innovate in the content calendar to serve the account strategic plan ahead
- Enhance copywriting skills to provide a content for posting
- Assisting the creative team with the design of promotional materials
- Monitoring social media and company website metrics
- Suggesting new ways to promote company offerings and to reach consumers
- Developing and implementing marketing plan
- Promoting brand awareness through marketing efforts
- Supporting the marketing team with marketing activities by demonstrating expertise in various areas including optimization, advertising, social media , direct marketing and event planning
- Assisting with the analyses of marketing data as, campaign results, conversion rates and online traffic in order to improve marketing strategies and campaigns
- Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as social media and traditional media
- Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategies
- Analysing the effectiveness of digital strategies by tracking metrics such as conversion rates
- Writing reports on digital advertising campaign performance on a monthly or weekly basis
- Setting media buying plan and strategy
Job Requirements
- Developing and maintaining a consistent brand tone, image, and style online.
- Designing social media marketing strategies and campaigns
- Working with the team to create engaging social content
- Reviewing, proofreading, and editing completed work before posting
- Determining the optimal times to post content and managing the scheduling tools
- Coordinating the design and writing teams to ensure the timeous delivery of content
- Reviewing and interpreting social analytics to measure and guide the effectiveness of marketing strategies
- Generating analytic reports and social media feedback for presentation and review
- Keeping abreast of industry and consumer trends, advancements in technology, and new social media platforms and tools
