Organizational design & go-to market: Help scope out, advise and set up the correct organization, structure and go-to market approach to be able to sell Medical Devices in Middle East Oversee and drive the registration of the products in the various markets (using in house or 3rd party regulatory resources) Identify distribution partners for brands where they will not be sold directly and set up distribution contracts Monitor & maintain contracts Strategy Work closely with the Chief Strategy Officer, Chief Financial Officer & CEO in developing the overall COMPAN’S Regional business strategy & portfolio strategy with in the territory Identify Regional expansion opportunities Provide market insights when the company is evaluating new portfolio additions Sales: In direct markets build direct sales teams where agreed In indirect / Distributor markets Train Distributor teams Provide strategic direction to the Business Units to ensure delivery of broad business objectives Lead the sales & marketing organization, motivating and inspiring the teams Build relationships directly with VIP accounts & KOLs Marketing: Responsible for the creation of the Strategic & Operational Marketing plan (with annual budget & costs) and oversee its execution in the Region Directly manage the Marketing team and the execution of the tactical plan and lead conversions Manage post sales services and client relationship management including Service and Training Utilize brand owners / partners materials wherever possible and ensure that they are appropriate for the regional customers Financial: Has direct responsibility overall to deliver the COMPAN’S Sales budget and profitability with full P&L responsibility Develop and deploy COMPAN’S commercial strategy and ensure that the Business Unit Heads execute on their agreed business plans to achieve division and company sales & profitability targets. Monitor the comprehensive sales forecasts to the Management to ensure consistent stock supply. Sets performance goals accordingly for countries and individual sales staff Monitor and control Accounts receivables and ensure and AR / bad debt is within Finance Department agreed levels Set pricing and rebate policies and ensue execution in line with SOPs Monitor pricing, ASPs, bonus and discounts to maximize COMPAN’S profitability - Will be responsible for P&L Management: Sits on the COMPANY’S Senior Managers Operational Board Report back to the Senior Management on business results and operations. Identify potential issues ahead of time and develop solutions for alignment with the Senior Management Team Provide leadership and coaching to direct reports Assure proper recruitment, induction, evaluation of all staff. Conduct relevant staff evaluation and appraisals and oversee professional development and training program plans for staff. Build strong relationships with the brand owners & partners Monitor existing commercial contracts and maintain renewals as appropriate Develop strong understanding and maintain market data for the territory. Supply Chain: Replenishments of stocks and forecasting stocks for advance order will be core responsibility. Maintain 100% accuracy in coordination with Supply chain department to maintain balance stock and company do not go out of stock. Ensures product availability in all regions according to Sales forecast.